Setup
Let
$$ T_a=\inf\{t>0:B_t\ge a\}, \qquad a>0. $$Then
$$ {T_a\le t}
\left{\max_{0\le s\le t} B_s\ge a\right}. $$
Main identity
The reflection principle gives
$$ \mathbb P(T_a\le t)=2\mathbb P(B_t\ge a). $$Equivalently,
$$ \mathbb P(T_a\le t)=2\Phi\left(-\frac{a}{\sqrt t}\right). $$Why it works
Once Brownian motion first hits the level $a$, the path after that time can be reflected. By symmetry, paths ending above $a$ correspond to paths ending below $a$ after reflection.