Goal
Show that
$$ e^{bB_t-b^2 t/2} $$is a martingale.
Choose the function
Let
$$ f(t,z)=e^{at+bz}. $$Then
$$ \frac{\partial f}{\partial t}=af, \qquad \frac{\partial f}{\partial z}=bf, \qquad \frac{\partial^2 f}{\partial z^2}=b^2 f. $$Apply Ito formula
For $Z_t=B_t$,
$$ df(t,B_t)
\left(a+\frac{b^2}{2}\right)f(t,B_t),dt + bf(t,B_t),dB_t. $$
To eliminate the drift, set
$$ a=-\frac{b^2}{2}. $$Then the $dt$ term vanishes, so
$$ e^{bB_t-b^2 t/2} $$is a martingale.